@article{oai:nagoya.repo.nii.ac.jp:00011302,
 author = {加藤, 浩 and Kato, Hiroshi},
 issue = {4},
 journal = {経済科学},
 month = {Mar},
 note = {This paper derives the conditions of the optimal timing of the new product introduction under demand uncertainty by the firm who sells durable goods. The new products are inferior to the old ones in quality or functions, and are sold to the consumers whose values are very low. We focus on the option value generated by delaying the introduction of the new products into the market. Then, we see how the speed of price reductions or the magnitude of price fluctuation affects the threshold of the new product introduction.},
 pages = {213--224},
 title = {需要不確実下の新製品導入 : リアル・オプション・アプローチ},
 volume = {57},
 year = {2010}
}