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Study on analysis of questionnaire data based on interactive clustering
http://hdl.handle.net/2237/13960
http://hdl.handle.net/2237/139603a08cb04-897b-4c90-9a3c-e47b091dda14
名前 / ファイル | ライセンス | アクション |
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Item type | 学術雑誌論文 / Journal Article(1) | |||||
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公開日 | 2010-08-04 | |||||
タイトル | ||||||
タイトル | Study on analysis of questionnaire data based on interactive clustering | |||||
言語 | en | |||||
著者 |
Watanabe, Yosuke
× Watanabe, Yosuke× Yoshikawa, Tomohiro× Furuhashi, Takeshi |
|||||
アクセス権 | ||||||
アクセス権 | open access | |||||
アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
権利 | ||||||
言語 | en | |||||
権利情報 | ©2009 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE. | |||||
抄録 | ||||||
内容記述 | Several kinds of values have been employed with respect to the diversification of individuality in the market. Some of these values are currently supported by only a few people, who are referred to as a ldquominority grouprdquo. However, there is the possibility that such groups will grow into majority groups with changes in historical background or people's sensitivity. It is both important and effective for market analysis to determine these minority groups at an early stage. Companies often employ questionnaires to develop marketing strategies or design new products, which offer a chance to determine these minority groups. With conventional methods, respondents to a questionnaire are classified based on such attributes as gender and age, and then the classified groups are analyzed or compared. Although conventional analysis is effective for grasping the overall tendency of the evaluation data, it is difficult to determine minority groups because of the diversity of individuality. On the other hand, we have proposed clustering methods based on the tendencies of the answers to the questionnaire. This paper proposes a new method for visualizing the evaluated data based on both the obtained values and their correlation with cluster respondents interactively in the visible space. This paper applies the proposed method to Web questionnaire data and shows that an analysis of the results effectively assists us to determine minority groups. | |||||
言語 | en | |||||
内容記述タイプ | Abstract | |||||
出版者 | ||||||
言語 | en | |||||
出版者 | IEEE | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源タイプresource | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | journal article | |||||
出版タイプ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
DOI | ||||||
関連タイプ | isVersionOf | |||||
識別子タイプ | DOI | |||||
関連識別子 | https://doi.org/10.1109/FUZZY.2009.5277094 | |||||
ISSN | ||||||
収録物識別子タイプ | PISSN | |||||
収録物識別子 | 1098-7584 | |||||
書誌情報 |
en : IEEE International Conference on Fuzzy Systems (FUZZ-IEEE 2009) p. 98-103, 発行日 2009-08-20 |
|||||
フォーマット | ||||||
application/pdf | ||||||
著者版フラグ | ||||||
値 | publisher | |||||
URI | ||||||
識別子 | http://hdl.handle.net/2237/13960 | |||||
識別子タイプ | HDL | |||||
URI | ||||||
識別子 | http://dx.doi.org/10.1109/FUZZY.2009.5277094 | |||||
識別子タイプ | DOI |