@article{oai:nagoya.repo.nii.ac.jp:00015848,
 author = {Nakamura, Toshiya},
 journal = {メディアと社会, Studies in Media and Society},
 month = {Mar},
 note = {As the concept of soft power has gained greater currency worldwide, more countries have redefined their public diplomacy (PD) programs to take it into consideration. In line with this trend, Japan embarked on a new PD paradigm baed on its popular culture in 2004. What does the new PD provide? How well has the program been serving Japan's diplomatic goals? To gain a better understanding of the answers to these question, this paper examines official documents, speeches by political leaders and the results of separate interview with relevant government officials. Although the program is likely to attract some degree of overseas attention, this study identifies a specific aspect related to Japan's soft power that is not currently being addressed; that is, its failure to deal with the residual historical issues involving its former adversaries. Furthermore, while it also briefly discusses the impact of the Great East Japan Earthquake and the Fukushima Daiichi Nuclear Power Plant disaster of March 2011, it argues that additional effort in this area is required for Japan to become "cool" in real terms, which will be necessary if Japan is to convince the international community that it is ready for an international leadership role.},
 pages = {1--23},
 title = {Japan's New Public Diplomacy : Coolness in Foreign Policy Objectives},
 volume = {5},
 year = {2013}
}