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The purpose of reading is important in determining a reader\u2019s strategy for text comprehension because readers adjust their thinking process to fit the purpose. This study therefore examines the effect of EBR screen formats designed to improve readability on reading performance and cognitive loads. The results revealed that reading for entertainment demanded the least mental effort. When participants were reading for study, their self-evaluation was higher than those of other groups. One interesting result was that the response time for secondary tasks was fastest when a reader\u2019s purpose was study using a multiple screen format EBR. Multiple screen format yielded better results by increasing mental effort and perceived ease of use. This result indicates that the multiple screen format is useful in managing the cognitive process of reading for study to organize information. 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