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At the same time, consumers\u2019 interest in quality and safety of those products is also enhanced. Regarding agricultural marketing, modern distribution channels such as supermarkets are increased in addition to traditional distribution channels following the progress of economic development of a country, and it is one of the major challenges for small and medium farmers to join the modern channels.Firstly, this article identified items for improving agricultural marketing from the viewpoint of producers. Secondly, it clarified characteristics of policies/institutions, marketing environment and farmer\u2019s organizations which affect agricultural marketing in the Red River Delta in Vietnam. After that, it took up a technical cooperation project conducted by Japan International Cooperation Agency which aims at promoting safe vegetables in the Red River Delta as a case study. Concretely, it analyzed which item for agricultural marketing improvement each component comprising trial activities of the project addressed. As a result, it proved clear effects of components such as dialogue with the market, establishment of a joint cultivation plan based upon market demand, post-harvest processing, and collection and delivery of products for agricultural marketing improvement.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_9_publisher_32":{"attribute_name":"\u51fa\u7248\u8005","attribute_value_mlt":[{"subitem_publisher":"\u540d\u53e4\u5c4b\u5927\u5b66\u8fb2\u5b66\u56fd\u969b\u6559\u80b2\u5354\u529b\u7814\u7a76\u30bb\u30f3\u30bf\u30fc","subitem_publisher_language":"ja"}]},"item_9_relation_43":{"attribute_name":"\u95a2\u9023\u60c5\u5831","attribute_value_mlt":[{"subitem_relation_type":"isVersionOf","subitem_relation_type_id":{"subitem_relation_type_id_text":"https://doi.org/10.50907/jicad.18.0_29","subitem_relation_type_select":"DOI"}}]},"item_9_source_id_7":{"attribute_name":"\u53ce\u9332\u7269\u8b58\u5225\u5b50","attribute_value_mlt":[{"subitem_source_identifier":"1347-5096","subitem_source_identifier_type":"PISSN"}]},"item_access_right":{"attribute_name":"\u30a2\u30af\u30bb\u30b9\u6a29","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"\u8457\u8005","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"\u718a\u4ee3, \u8f1d\u7fa9","creatorNameLang":"ja"},{"creatorName":"Kumashiro, Teruyoshi","creatorNameLang":"en"}]}]},"item_files":{"attribute_name":"\u30d5\u30a1\u30a4\u30eb\u60c5\u5831","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2022-01-07"}],"displaytype":"detail","filename":"Vol18_29-40-02-WorkingPaper_Kumashiro.pdf","filesize":[{"value":"3.9 MB"}],"format":"application/pdf","mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://nagoya.repo.nii.ac.jp/record/2001858/files/Vol18_29-40-02-WorkingPaper_Kumashiro.pdf"},"version_id":"37dcc296-9c9f-4507-8957-8d850f45d344"}]},"item_keyword":{"attribute_name":"\u30ad\u30fc\u30ef\u30fc\u30c9","attribute_value_mlt":[{"subitem_subject":"\u8fb2\u7523\u7269\u6d41\u901a","subitem_subject_scheme":"Other"},{"subitem_subject":"\u30d9\u30c8\u30ca\u30e0","subitem_subject_scheme":"Other"},{"subitem_subject":"\u5b89\u5168\u4f5c\u7269","subitem_subject_scheme":"Other"},{"subitem_subject":"\u91ce\u83dc","subitem_subject_scheme":"Other"},{"subitem_subject":"\u8fb2\u696d\u751f\u7523\u5de5\u7a0b\u7ba1\u7406\uff08GAP\uff09","subitem_subject_scheme":"Other"},{"subitem_subject":"Agricultural Marketing","subitem_subject_scheme":"Other"},{"subitem_subject":"Vietnam","subitem_subject_scheme":"Other"},{"subitem_subject":"Safe Crops","subitem_subject_scheme":"Other"},{"subitem_subject":"Vegetable","subitem_subject_scheme":"Other"},{"subitem_subject":"Good Agricultural Practice (GAP)","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"\u8a00\u8a9e","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"\u8cc7\u6e90\u30bf\u30a4\u30d7","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"\u958b\u767a\u9014\u4e0a\u56fd\u306b\u304a\u3051\u308b\u8fb2\u7523\u7269\u6d41\u901a\u306e\u6539\u5584\u306b\u5411\u3051\u3066 : \u30d9\u30c8\u30ca\u30e0\u306e\u7d05\u6cb3\u30c7\u30eb\u30bf\u5730\u57df\u306b\u304a\u3051\u308b\u5b89\u5168\u91ce\u83dc\u6d41\u901a\u306e\u4e8b\u4f8b\u5206\u6790","item_titles":{"attribute_name":"\u30bf\u30a4\u30c8\u30eb","attribute_value_mlt":[{"subitem_title":"\u958b\u767a\u9014\u4e0a\u56fd\u306b\u304a\u3051\u308b\u8fb2\u7523\u7269\u6d41\u901a\u306e\u6539\u5584\u306b\u5411\u3051\u3066 : \u30d9\u30c8\u30ca\u30e0\u306e\u7d05\u6cb3\u30c7\u30eb\u30bf\u5730\u57df\u306b\u304a\u3051\u308b\u5b89\u5168\u91ce\u83dc\u6d41\u901a\u306e\u4e8b\u4f8b\u5206\u6790","subitem_title_language":"ja"}]},"item_type_id":"40001","owner":"1","path":["886/887/888/2499"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2022-01-06"},"publish_date":"2022-01-06","publish_status":"0","recid":"2001858","relation_version_is_last":true,"title":["\u958b\u767a\u9014\u4e0a\u56fd\u306b\u304a\u3051\u308b\u8fb2\u7523\u7269\u6d41\u901a\u306e\u6539\u5584\u306b\u5411\u3051\u3066 : \u30d9\u30c8\u30ca\u30e0\u306e\u7d05\u6cb3\u30c7\u30eb\u30bf\u5730\u57df\u306b\u304a\u3051\u308b\u5b89\u5168\u91ce\u83dc\u6d41\u901a\u306e\u4e8b\u4f8b\u5206\u6790"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2022-01-07T00:07:33.195362+00:00"}