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  1. A200 教育学部/教育発達科学研究科
  2. A200b 紀要
  3. 名古屋大学大学院教育発達科学研究科紀要. 教育科学
  4. 68(2)

Web調査における非観測誤差 : 登録モニターの社会階層に着目して

https://doi.org/10.18999/nueduca.68.2.167
https://doi.org/10.18999/nueduca.68.2.167
75a402a1-45cb-4626-8ed0-0533a983ac86
名前 / ファイル ライセンス アクション
nueduca6802_12.pdf nueduca6802_12.pdf (718 KB)
Item type itemtype_ver1(1)
公開日 2022-04-15
タイトル
タイトル Web調査における非観測誤差 : 登録モニターの社会階層に着目して
言語 ja
その他のタイトル
その他のタイトル Unobserved Errors in Web Surveys : Focusing on the Social Stratification of Registered Monitors
言語 en
著者 澤田, 涼

× 澤田, 涼

ja 澤田, 涼

en SAWADA, Ryo

Search repository
古殿, 真大

× 古殿, 真大

ja 古殿, 真大

en FURUDONO, Shinta

Search repository
藤川, 寛之

× 藤川, 寛之

ja 藤川, 寛之

en FUJIKAWA, Kanno

Search repository
島袋, 海理

× 島袋, 海理

ja 島袋, 海理

en SHIMABUKURO, Kairi

Search repository
内田, 良

× 内田, 良

ja 内田, 良

en UCHIDA, Ryo

Search repository
アクセス権
アクセス権 open access
アクセス権URI http://purl.org/coar/access_right/c_abf2
内容記述
内容記述 Web surveys are an effective way to approach educational issues. However, there is not much published about errors in the surveys. In this article, we focus on the unobserved error, which is one of the most frequently discussed error in a web survey. We then examine the biases existent in the attributes of the monitors used by marketing research companies that obtain basic information for estimating the unobserved error. Previous studies on this subject have compared marketing research companies and summarized the characteristics of respondents to surveys, putting an emphasis on the disclosure of monitor information relegated to future tasks. Therefore, examining the characteristics of the monitors owned by marketing research companies can be considered an urgent issue in the promotion of reliable web surveys. For example, an examination of Macromill Inc., one of the leading marketing research companies in Japan, finds the number of monitors has more than doubled in 10 years. Therefore, updating the information regarding the monitors should be addressed. In addition, information regarding the monitors of partner companies that have added data to Macromill monitors should also be clearly stated. As a specific task, for variables related to social stratification (occupation and personal income) and variables representative of respondents’ attributes (age and gender), we compared the monitors of Macromill (“Macromill alone”) and the monitors when affiliated companies are included with those of Macromill (“Macromill, including affiliated companies”) with the national survey conducted by the government (“National Census.”) Our results found, in terms of age, the proportion of those surveyed “under 12” and “60 and over” of “Macromill alone” and “Macromill, including affiliated companies” was lower; also, “20-59 years old” was higher than that of “The National Census.” In terms of gender, the percentage of “female” respondents for “The National Census” was higher than that of “Macromill alone” and for “Macromill, including affiliated companies.” On the other hand, there was no significant difference among the three groups in terms of occupation and high-income bracket. Thus, this research discovered gaps in these research surveys that have existed for more than a decade. Results showed that a wide range of people, some consisting of those who participated in a web survey for purposes other than “rewards,” are registered as monitors. The characteristics of Web survey participants are not only the attributes revealed in this article, but also suggest differences relating to the purpose of participating in a survey as a monitor.
言語 en
内容記述タイプ Abstract
出版者
言語 ja
出版者 名古屋大学大学院教育発達科学研究科
出版者
言語 en
出版者 The Graduate School of Education and Human Development, Nagoya University
言語
言語 jpn
資源タイプ
資源タイプresource http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
出版タイプ
出版タイプ VoR
出版タイプResource http://purl.org/coar/version/c_970fb48d4fbd8a85
ID登録
ID登録 10.18999/nueduca.68.2.167
ID登録タイプ JaLC
収録物識別子
収録物識別子タイプ PISSN
収録物識別子 1346-0307
書誌情報 ja : 名古屋大学大学院教育発達科学研究科紀要. 教育科学
en : Bulletin of the Graduate School of Education and Human Development. Educational Sciences

巻 68, 号 2, p. 167-177, 発行日 2022-03-31
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