@article{oai:nagoya.repo.nii.ac.jp:02005202, author = {佐々木, 康 and SASAKI, Koh and 伊藤, リナ and ITO, Rina and 今井, 純子 and IMAI, Jyunko and 萩原, 美樹子 and HAGIWARA, Mikiko and 宮尾, 正彦 and MIYAO, Masahiko and 津内, 香 and SHINUCHI, kaoru}, issue = {1}, journal = {総合保健体育科学, Nagoya Journal of Health, Physical Fitness & Sports}, month = {Mar}, note = {Business partnership that is taken out from the consensus between corporate side and sport side could produce the new frontier of corporate-sports environment. The purpose of this study is to consider above-mentioned perspective and to discuss with the concrete operational tasks for the sports teams. This study is a part of the task force project, 'Sports and corporations' in Japanese Olympic Committee (JOC) in 2001. From the findings of the field research, the manager support system, facility-management system, league system by Home-and-Away game management etc. were discussed on the strategic enterprise frameworks. Deregulation for having sport properties (player, team and/or facility) like a media value and evaluation for investing sport contribution would be important thoughts.}, pages = {37--44}, title = {スポーツと企業 : パートナーシップ論}, volume = {25}, year = {2002} }