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アイテム
1998年フランスワールドカップを利用した都市のマーケティング
https://doi.org/10.18999/njhpfs.23.1.7
https://doi.org/10.18999/njhpfs.23.1.72b842ff8-2b43-4ac4-ba20-148d03b29651
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
njhpfs_23_1_7.pdf (4.8 MB)
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| Item type | itemtype_ver1(1) | |||||||||
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| 公開日 | 2023-03-30 | |||||||||
| タイトル | ||||||||||
| タイトル | 1998年フランスワールドカップを利用した都市のマーケティング | |||||||||
| 言語 | ja | |||||||||
| その他のタイトル | ||||||||||
| その他のタイトル | Marketing cities through World Cup France 98 | |||||||||
| 言語 | en | |||||||||
| 著者 |
高橋, 義雄
× 高橋, 義雄
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| アクセス権 | ||||||||||
| アクセス権 | open access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | An international mega sports event such as the World Cup impacts upon the people who live in the host cities through temporary budgetary reallocations to support the event, the implementation of pro tempore laws and regulations, and colossal media exposure. This study focuses on the cities of St. Denis, Nantes and Lyon, where World Cup France was held. Interviews of government officials of the respective cities were conducted; and their marketing objectives and methods were reviewed so that other cities can prepare for events in the future. It came to light that a common thread binds these cities: in addition to their governments, private organizations had taken the initiative in reaching decisions concerning the World Cup. In France, where diverse opinions and values must be accommodated, private organizations such as churches, business concerns, and chambers of commerce participated in the planning for the event. This seems to have help make it possible to reflect the sundry requisites within the various cities. In Japan as well, so that this mega sports event will not end up merely as a passing occurrence, it will be essential to take advantage of its gigantic scale to carry out effective marketing on behalf of the participating cities. | |||||||||
| 言語 | en | |||||||||
| 出版者 | ||||||||||
| 出版者 | 名古屋大学総合保健体育科学センター | |||||||||
| 言語 | ja | |||||||||
| 出版者 | ||||||||||
| 出版者 | The Research Center of Health, Physical Fitness and Sports, Nagoya University | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | jpn | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| ID登録 | ||||||||||
| ID登録 | 10.18999/njhpfs.23.1.7 | |||||||||
| ID登録タイプ | JaLC | |||||||||
| 収録物識別子 | ||||||||||
| 収録物識別子タイプ | PISSN | |||||||||
| 収録物識別子 | 0289-5412 | |||||||||
| 書誌情報 |
ja : 総合保健体育科学 en : Nagoya Journal of Health, Physical Fitness & Sports 巻 23, 号 1, p. 7-12, 発行日 2000-03-31 |
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