{"created":"2023-04-04T01:04:33.935782+00:00","id":2005348,"links":{},"metadata":{"_buckets":{"deposit":"d7d5519a-f080-4c5e-9f88-8ecc32783b17"},"_deposit":{"id":"2005348","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"2005348"},"status":"published"},"_oai":{"id":"oai:nagoya.repo.nii.ac.jp:02005348","sets":["748:749:750:1680570101787"]},"author_link":[],"control_number":"2005348","item_1615768549627":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_9_alternative_title_19":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Advertising and Public Relations of Modern Universities in Japan : Focusing on the Analysis of the Content of the HP in the 2010s","subitem_alternative_title_language":"en"}]},"item_9_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2023-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"376","bibliographicPageStart":"361","bibliographicVolumeNumber":"23","bibliographic_titles":[{"bibliographic_title":"名古屋高等教育研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Nagoya Journal of Higher Education","bibliographic_titleLang":"en"}]}]},"item_9_description_4":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"本稿は、近年活発になってきたインターネット上の大学の広告・広報活動について、個々の大学のWebサイト（ホームページ：HP）の内容（コンテンツ）を分析対象として取り上げ、計量テキスト分析からその訴求項目の特徴や相違を抽出し、属性別にみた大学グループのポジショニング戦略や組織アイデンティティの一端を解明することを目的とした。まず、国立国会図書館インターネット資料収集保存事業（WARP）によるHPアーカイブを利用して、掲載されている全大学の20％に当たる141校をサンプリングして、それぞれ2011、2015、2019各年度6月期のテキストデータを収集・分析した。共起ネットワーク、対応分析、トピックモデル分析などの結果、大学（業）界における訴求項目の特質とともに、設置者別、設置年別で括られる各大学グループのポジショニングや経年変化の相違が明らかとなり、大学広告・広報と組織アイデンティティやブランディングなどの研究に対して、重要な示唆とともに今度の研究課題を得ることができた。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"University advertising and public relations activities on the Internet have become more active in recent years. Thus, this paper takes university HP content, extracts the characteristics and differences of its appealing content from quantitative text analysis, and examines the positioning strategies and organizational identities of university groups in terms of their attributes. Using the Web Archiving Project (WARP) HP archive by the National Diet Library, I sampled 141 universities (representing 20% of the listed 4-year universities) and collected textual data for the June terms of 2011, 2015, and 2019 academic years for each university. Co-occurrence networks, correspondence analysis, and topic model analysis were used to extract the characteristics of the content of the appeals in the university world, and to identify differences in positioning and changes over time for each university group, which can be divided by founder and year of establishment. The results of this analysis provide important suggestions for future research on university advertising and public relations, organizational identity, and branding.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_9_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.18999/njhe.23.361","subitem_identifier_reg_type":"JaLC"}]},"item_9_publisher_32":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"名古屋大学高等教育研究センター","subitem_publisher_language":"ja"},{"subitem_publisher":"Center for the Studies of Higher Education, Nagoya University","subitem_publisher_language":"en"}]},"item_9_source_id_7":{"attribute_name":"収録物識別子","attribute_value_mlt":[{"subitem_source_identifier":"1348-2459","subitem_source_identifier_type":"PISSN"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"橋本, 鉱市","creatorNameLang":"ja"},{"creatorName":"HASHIMOTO, Koichi","creatorNameLang":"en"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-04-05"}],"displaytype":"detail","filename":"17.pdf","filesize":[{"value":"1.9 MB"}],"format":"application/pdf","mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://nagoya.repo.nii.ac.jp/record/2005348/files/17.pdf"},"version_id":"e8fec640-c030-4e39-9d47-aa42daa8a6ea"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"現代大学の広告・広報 : 2010年代のHPの内容分析を中心に","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"現代大学の広告・広報 : 2010年代のHPの内容分析を中心に","subitem_title_language":"ja"}]},"item_type_id":"40001","owner":"1","path":["1680570101787"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-04-05"},"publish_date":"2023-04-05","publish_status":"0","recid":"2005348","relation_version_is_last":true,"title":["現代大学の広告・広報 : 2010年代のHPの内容分析を中心に"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-04-05T00:12:39.503020+00:00"}