@article{oai:nagoya.repo.nii.ac.jp:02005434, author = {McGee, Dylan}, journal = {名古屋大学人文学研究論集, The Journal of Humanities, Nagoya University}, month = {Mar}, note = {This paper examines medicine and cosmetics advertisements found in books that circulated through lending libraries in early modern Nagoya, with a focus on the Daisō lending library. Building upon previous research that establishes the importance of branded medicines and cosmetics to the economic systems of authorship and lending libraries in early modern Edo, this paper considers how the model was adapted in Nagoya. Additionally, it offers the possibility of viewing advertisements as indicators of local literacy, and compares Nagoya advertisements with examples produced in Edo.}, pages = {211--217}, title = {An Analysis of Medicine and Cosmetics Advertisememts in Early Modern Lending Library Books from Nagoya}, volume = {6}, year = {2023} }