@article{oai:nagoya.repo.nii.ac.jp:00029924,
 author = {刘, 顔彦 and LIU, Yanyan},
 journal = {名古屋大学人文学フォーラム},
 month = {Mar},
 note = {In recent years, as Japan pursues the development of a sustainable society, the question of how to deal with environmental problems has become an increasingly important issue. In particular, since 2010 much attention has been focused on how corporations have sought to deal with environmental issues. Green Advertising is a key corporate communication channel not only for sharing information about a company’s environmental measures with advertising audiences but also for raising public environmental awareness. At this point, the connection between people and the natural environment is a significant issue for advertising studies. However, few studies have paid attention to this connection. Therefore, the present study aims to shed light on this issue by investigating the representations of the natural environment in green advertisements in Nikkei Ecology magazine over a three-year period from 2013 to 2015. The investigation of these advertisements reveals the following four characteristics. First, there is a tendency for the natural environment to be represented within cities. This implies that the nature and people live closely together as well as emphasizing that nature is harmless or non-threatening nature for people. Second, the natural environment trend to be represented together with artificial objects. This implies a sense of harmony with nature and the targeting of objects or symbols for protection. Third, the natural environment tends to be represented as primitive nature. This relates to reforestation and people’s desire and utilization of natural power. Finally, there is a tendency of the natural environment to be represented close to satoyama or satoumi areas. This emphasizes the issue of reforestation and defending threatened nature.},
 pages = {467--481},
 title = {環境広告のなかの自然環境 : 雑誌『日経エコロジー』上の広告（2013-2015）を例に},
 volume = {3},
 year = {2020}
}