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顧客別収益性分析における顧客満足の視点からの考察
https://doi.org/10.18999/ecos.51.4.97
https://doi.org/10.18999/ecos.51.4.97c2ec8fea-34a1-4517-8e56-628010ab5a84
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2008-12-12 | |||||
タイトル | ||||||
タイトル | 顧客別収益性分析における顧客満足の視点からの考察 | |||||
その他のタイトル | ||||||
その他のタイトル | Application of Customer Profitability Analysis Using Customer Satisfaction | |||||
著者 |
島田, 康人
× 島田, 康人× SHIMADA, YASUHITO |
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抄録 | ||||||
内容記述 | The relations both company and customer are different in the market environment. Company should manage customer according the market environment. Customer profitability analysis is useful method for customer management. And Customer satisfaction is a necessary theory for customer profitability analysis, because the needs of customer are made from customer satisfaction. The aim of this paper is proposing application way of customer profitability analysis using customer satisfaction according the market environment. | |||||
内容記述タイプ | Abstract | |||||
出版者 | ||||||
出版者 | 名古屋大学大学院経済学研究科 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.18999/ecos.51.4.97 | |||||
ID登録タイプ | JaLC | |||||
ISSN(print) | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0022-9725 | |||||
書誌情報 |
経済科学 巻 51, 号 4, p. 97-107, 発行日 2004-03-25 |
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フォーマット | ||||||
application/pdf | ||||||
著者版フラグ | ||||||
値 | publisher | |||||
URI | ||||||
識別子 | http://hdl.handle.net/2237/10741 | |||||
識別子タイプ | HDL |