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非集計データを用いた複数商品の競合・補完関係の分析：日用品の補完財への応用
https://doi.org/10.18999/ecos.59.1.43
https://doi.org/10.18999/ecos.59.1.435eaedb22-3843-4374-8c17-2a9d7b08a77a
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
miyazakikei.pdf (1.2 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2011-08-04 | |||||
| タイトル | ||||||
| タイトル | 非集計データを用いた複数商品の競合・補完関係の分析：日用品の補完財への応用 | |||||
| 言語 | ja | |||||
| その他のタイトル | ||||||
| その他のタイトル | An Analysis of Substitute and Complementary Relationships among Several Product Categories Using Disaggregate Date : An Application to Complementary Products of Daily Necessaries | |||||
| 言語 | en | |||||
| 著者 |
宮崎, 慧
× 宮崎, 慧× MIYAZAKI, Kei |
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| アクセス権 | ||||||
| アクセス権 | open access | |||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | In recent times, the development of information technology has resulted in the easy availability of disaggregated data. In particular, active researches have been conducted on the analysis methods of scanner panel data in which purchase history of each household is recorded. In this paper, I review representative studies regarding the analysis of consumer purchase behavior and competitive market structure analysis that use scanner panel data in relation to the analysis of purchase data of substitute or complementary products. When dealing with the purchase behaviors of several categories or brands of products, it is important to research the interrelated influences among them. Granger causality is one of the useful methods for understanding the time series variation of purchase behaviors, but in marketing science, few researches directly deal with Granger causality. Thus, I developed a model that could determine the Granger causality among purchase behaviors of each product for each consumer segment. This model enables to determine the latent switching behavior of the consumer across multiple products or brands in the absence of promotional activities. I applied the proposed method to toothbrush and toothpaste data from the IRI market data (Bronnenberg, Kruger and Mela, 2008), and the results were noteworthy. | |||||
| 言語 | en | |||||
| 出版者 | ||||||
| 出版者 | 名古屋大学大学院経済学研究科 | |||||
| 言語 | ja | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源 | http://purl.org/coar/resource_type/c_6501 | |||||
| タイプ | departmental bulletin paper | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| ID登録 | ||||||
| ID登録 | 10.18999/ecos.59.1.43 | |||||
| ID登録タイプ | JaLC | |||||
| 関連情報 | ||||||
| 関連タイプ | isVersionOf | |||||
| 識別子タイプ | URI | |||||
| 関連識別子 | https://www2.soec.nagoya-u.ac.jp/bulletin/proceedings/#vol59 | |||||
| ISSN（print） | ||||||
| 収録物識別子タイプ | PISSN | |||||
| 収録物識別子 | 0022-9725 | |||||
| 書誌情報 |
ja : 経済科学 巻 59, 号 1, p. 43-56, 発行日 2011-06-30 |
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| 著者版フラグ | ||||||
| 値 | publisher | |||||
| URI | ||||||
| 識別子 | http://hdl.handle.net/2237/15193 | |||||
| 識別子タイプ | HDL | |||||
