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  1. A400 経済学部/経済学研究科
  2. A400b 紀要
  3. 経済科学
  4. 49(4)

相互作用的アナロジーによるビジネスモデル策定理論の構築に向けて

https://doi.org/10.18999/ecos.49.4.9
https://doi.org/10.18999/ecos.49.4.9
e2d19e12-62e4-4285-b327-7dc0d521d2a7
名前 / ファイル ライセンス アクション
49-4.pdf 49-4.pdf (1.7 MB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2014-03-06
タイトル
タイトル 相互作用的アナロジーによるビジネスモデル策定理論の構築に向けて
その他のタイトル
その他のタイトル Toward Construction of Business Model Making Theory through Interactive Analogy
著者 吉田, 孟史

× 吉田, 孟史

WEKO 51266

吉田, 孟史

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YOSHIDA, Takeshi

× YOSHIDA, Takeshi

WEKO 51267

YOSHIDA, Takeshi

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抄録
内容記述 A lot of academicians and practitioners discuss what the definition of the business models is, what factors compose them, how and why they affects performance of the company or survival of new ventures, and how much they are worth if they turn into patents. However, there are only a few research on how to make the business model. Thus this paper focuses on business model making and discusses effectiveness of application of the analogy theory as the theoretic base to business model making. Firstly, we summarize analogy theory argued by Holyoak and Thagard (1995) in order to prepare to build a basic theory of business model making. Secondly, we apply this theory to the actual business model making process of a company - creation, alteration and establishment-. Finally, we try to make a crucial change of original analogy theory to fit it to the theoretical base of real business model making - multiple and different business models are formed, they are intertwined one another, new combined business models are generated through the interaction, and the final shared business model is established - we call this new theory interactive analogy theory.
内容記述タイプ Abstract
出版者
出版者 名古屋大学大学院経済学研究科
言語
言語 jpn
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
ID登録
ID登録 10.18999/ecos.49.4.9
ID登録タイプ JaLC
ISSN(print)
収録物識別子タイプ ISSN
収録物識別子 0022-9725
書誌情報 経済科学

巻 49, 号 4, p. 9-26, 発行日 2002-03-25
著者版フラグ
値 publisher
URI
識別子 http://hdl.handle.net/2237/19513
識別子タイプ HDL
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