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Vertical Integration and Common Agency : An Empirical Analysis of the U.S. Carbonated Soft Drink Industry
http://hdl.handle.net/2237/26924
http://hdl.handle.net/2237/269245f51ae61-eacb-4185-99c5-5fa1a1c70fcc
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
E17-3.pdf (321.1 kB)
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| アイテムタイプ | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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| 公開日 | 2017-08-29 | |||||
| タイトル | ||||||
| タイトル | Vertical Integration and Common Agency : An Empirical Analysis of the U.S. Carbonated Soft Drink Industry | |||||
| 言語 | en | |||||
| 著者 |
Adachi, Takanori
× Adachi, Takanori |
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| アクセス権 | ||||||
| アクセス権 | open access | |||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Vertical Integration | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Common Agency | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Difference-in-Differences Estimation | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | By using the unique feature of the U.S. carbonated soft drink industry, I find that PepsiCo's 2010 vertical merger lowered its retail prices by 4.4%. More importantly, these price effects are stronger in the markets with Coca-Cola's common agency than in the markets with PepsiCo's common agency: I find a price reduction of 2.5% for the markets where neither Coca-Cola's nor PepsiCo's bottler is a common agent for Dr Pepper. PepsiCo's prices are additionally lowered by 2.3-2.5% if Coca-Cola’s bottler is a common agent for Dr Pepper, or by 1.1-1.3% if PepsiCo's bottler is a common agent. It is also shown that the price effects of PepsiCo's vertical merger on Dr Pepper's products are weaker in the markets with PepsiCo's common agency, whereas the price effects on Coca-Cola's products are stronger in these markets, suggesting that the welfare effects of PepsiCo's vertical integration differ across the mode of common agency in an important way. | |||||
| 言語 | en | |||||
| 出版者 | ||||||
| 出版者 | 名古屋大学大学院経済学研究科附属国際経済政策研究センター | |||||
| 言語 | ja | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源 | http://purl.org/coar/resource_type/c_6501 | |||||
| タイプ | departmental bulletin paper | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 書誌情報 |
en : Economic Research Center Discussion Paper 号 E17-3, 発行日 2017-07 |
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| 著者版フラグ | ||||||
| 値 | publisher | |||||
| シリーズ | ||||||
| 関連名称 | E-Series;E17-3 | |||||
| URI | ||||||
| 識別子 | http://hdl.handle.net/2237/26924 | |||||
| 識別子タイプ | HDL | |||||
