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  1. A450 国際経済政策研究センター
  2. A450b 紀要
  3. Economic Research Center Discussion Paper E-Series

Vertical Integration and Common Agency : An Empirical Analysis of the U.S. Carbonated Soft Drink Industry

http://hdl.handle.net/2237/26924
http://hdl.handle.net/2237/26924
5f51ae61-eacb-4185-99c5-5fa1a1c70fcc
名前 / ファイル ライセンス アクション
E17-3.pdf E17-3.pdf (321.1 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2017-08-29
タイトル
タイトル Vertical Integration and Common Agency : An Empirical Analysis of the U.S. Carbonated Soft Drink Industry
言語 en
著者 Adachi, Takanori

× Adachi, Takanori

WEKO 73296

en Adachi, Takanori

Search repository
アクセス権
アクセス権 open access
アクセス権URI http://purl.org/coar/access_right/c_abf2
キーワード
主題Scheme Other
主題 Vertical Integration
キーワード
主題Scheme Other
主題 Common Agency
キーワード
主題Scheme Other
主題 Difference-in-Differences Estimation
抄録
内容記述 By using the unique feature of the U.S. carbonated soft drink industry, I find that PepsiCo's 2010 vertical merger lowered its retail prices by 4.4%. More importantly, these price effects are stronger in the markets with Coca-Cola's common agency than in the markets with PepsiCo's common agency: I find a price reduction of 2.5% for the markets where neither Coca-Cola's nor PepsiCo's bottler is a common agent for Dr Pepper. PepsiCo's prices are additionally lowered by 2.3-2.5% if Coca-Cola’s bottler is a common agent for Dr Pepper, or by 1.1-1.3% if PepsiCo's bottler is a common agent. It is also shown that the price effects of PepsiCo's vertical merger on Dr Pepper's products are weaker in the markets with PepsiCo's common agency, whereas the price effects on Coca-Cola's products are stronger in these markets, suggesting that the welfare effects of PepsiCo's vertical integration differ across the mode of common agency in an important way.
言語 en
内容記述タイプ Abstract
出版者
言語 ja
出版者 名古屋大学大学院経済学研究科附属国際経済政策研究センター
言語
言語 eng
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
出版タイプ
出版タイプ VoR
出版タイプResource http://purl.org/coar/version/c_970fb48d4fbd8a85
書誌情報 en : Economic Research Center Discussion Paper

号 E17-3, 発行日 2017-07
著者版フラグ
値 publisher
シリーズ
関連名称 E-Series;E17-3
URI
識別子 http://hdl.handle.net/2237/26924
識別子タイプ HDL
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