{"_buckets": {"deposit": "80b3dadb-6fc6-4e3c-90f4-bc7bf3248645"}, "_deposit": {"id": "24703", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "24703"}, "status": "published"}, "_oai": {"id": "oai:nagoya.repo.nii.ac.jp:00024703"}, "item_9_biblio_info_6": {"attribute_name": "\u66f8\u8a8c\u60c5\u5831", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2017-07", "bibliographicIssueDateType": "Issued"}, "bibliographicIssueNumber": "E17-4", "bibliographic_titles": [{"bibliographic_title": "Economic Research Center Discussion Paper"}]}]}, "item_9_description_4": {"attribute_name": "\u6284\u9332", "attribute_value_mlt": [{"subitem_description": "Industrial economists and competition policymakers have traditionally assumed that a horizontal or vertical merger raises involved parties\u0027 joint profits, whereas whether consumers benefit or lose should be judged on a case-by-case basis. However, if a completed merger is not as successful as expected, its observed effects on the retail market may not necessarily be a result of the integrated firm\u0027s anti-competitive conduct. How can one assess whether a merger has achieved its initial objectives? This paper proposes to use two different data sources to empirically argue the possibility of such an unsuccessful merger. First, I use stock market data to provide an event study analysis, and compare PepsiCo\u0027s vertical integraton of two of the its chain bottlers (February 2010) and Coca-Cola\u0027s acquistion of its biggest bottler (October 2010). I argue that the stock market may not have perceived Coca-Cola\u0027s vertical merger as promising as PepsiCo\u0027s vertical merger. Furthermore, the former may have been perceived as helping Dr Pepper Snapple rather than Coca-Cola itself. Secondly, I use retail scanner data to present evidence, based on a difference-in-differences estimation, which shows that Coca-Cola\u0027s retail prices rose by 5% after its vertical merger, suggesting that internal conficts may have been passed through to its final prices.", "subitem_description_type": "Abstract"}]}, "item_9_identifier_60": {"attribute_name": "URI", "attribute_value_mlt": [{"subitem_identifier_type": "HDL", "subitem_identifier_uri": "http://hdl.handle.net/2237/26925"}]}, "item_9_publisher_32": {"attribute_name": "\u51fa\u7248\u8005", "attribute_value_mlt": [{"subitem_publisher": "\u540d\u53e4\u5c4b\u5927\u5b66\u5927\u5b66\u9662\u7d4c\u6e08\u5b66\u7814\u7a76\u79d1\u9644\u5c5e\u56fd\u969b\u7d4c\u6e08\u653f\u7b56\u7814\u7a76\u30bb\u30f3\u30bf\u30fc"}]}, "item_9_relation_40": {"attribute_name": "\u30b7\u30ea\u30fc\u30ba", "attribute_value_mlt": [{"subitem_relation_name": [{"subitem_relation_name_text": "E-Series;E17-4"}]}]}, "item_9_select_15": {"attribute_name": "\u8457\u8005\u7248\u30d5\u30e9\u30b0", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_creator": {"attribute_name": "\u8457\u8005", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "Adachi, Takanori"}], "nameIdentifiers": [{"nameIdentifier": "73297", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "\u30d5\u30a1\u30a4\u30eb\u60c5\u5831", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2018-02-22"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "E17-4.pdf", "filesize": [{"value": "256.7 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 256700.0, "url": {"label": "E17-4.pdf", "url": "https://nagoya.repo.nii.ac.jp/record/24703/files/E17-4.pdf"}, "version_id": "a2623635-3e51-4e49-92b0-29994de59f50"}]}, "item_keyword": {"attribute_name": "\u30ad\u30fc\u30ef\u30fc\u30c9", "attribute_value_mlt": [{"subitem_subject": "Mergers", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Vertical Integration", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Event Study Analysis", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Difference-in-Differences Estimation", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "\u8a00\u8a9e", "attribute_value_mlt": [{"subitem_language": "eng"}]}, "item_resource_type": {"attribute_name": "\u8cc7\u6e90\u30bf\u30a4\u30d7", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "On the Possibility of an Unsuccessful Merger : Implications from Stock Market and Retail Scanner Data", "item_titles": {"attribute_name": "\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_title": "On the Possibility of an Unsuccessful Merger : Implications from Stock Market and Retail Scanner Data"}]}, "item_type_id": "9", "owner": "1", "path": ["1076/1077/1078"], "permalink_uri": "http://hdl.handle.net/2237/26925", "pubdate": {"attribute_name": "\u516c\u958b\u65e5", "attribute_name_i18n": "\u516c\u958b\u65e5", "attribute_value": "2017-08-29"}, "publish_date": "2017-08-29", "publish_status": "0", "recid": "24703", "relation": {}, "relation_version_is_last": true, "title": ["On the Possibility of an Unsuccessful Merger : Implications from Stock Market and Retail Scanner Data"], "weko_shared_id": null}