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Places of the Collective in Dialogical Value Creation from the Perspective of Service-Dominant Logic
https://doi.org/10.18999/ecos.67.3.53
https://doi.org/10.18999/ecos.67.3.537b1f51fa-79af-41e7-973b-d85bdcef4532
名前 / ファイル | ライセンス | アクション |
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05_kitagawa-kota.pdf (630.2 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2020-04-08 | |||||
タイトル | ||||||
タイトル | Places of the Collective in Dialogical Value Creation from the Perspective of Service-Dominant Logic | |||||
言語 | en | |||||
著者 |
KITAGAWA, Kota
× KITAGAWA, Kota |
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アクセス権 | ||||||
アクセス権 | open access | |||||
アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Service-dominant logic | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Dialogue | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Fundamental premises | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Agencement | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Agency | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper develops the "dialogue" topic in service-dominant logic of marketing (SDL). While we stand on the fundamental premise (FP) 8 that "a service-centered view is customer oriented and relational," we assume "relational" contains the collective, which cannot be reduced to individuals' interactions. Consequently, the problem of Ballantyne and Varey (2006a; 2006b) that at the start and end of the dialogical process there is no room for the collective is evident. To solve this problem, we use theoretical and empirical methods. Theoretically, we incorporate "agencement," elaborated under the actor-network theory, into the topic of dialogue in SDL. Empirically, we identify the relationship between the collective and individual based on the case study of a dialogical product planning project. We confirm the decisive role of the collective, agencement, in the relationship building and the evaluation of co-created value in the dialogical process. While the scope is limited to the ideal interaction--dialogical value cocreation--the results throw doubt on FPs 10 and 11 of SDL. | |||||
言語 | en | |||||
出版者 | ||||||
出版者 | 名古屋大学大学院経済学研究科 | |||||
言語 | ja | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
出版タイプ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
ID登録 | ||||||
ID登録 | 10.18999/ecos.67.3.53 | |||||
ID登録タイプ | JaLC | |||||
ISSN(print) | ||||||
収録物識別子タイプ | PISSN | |||||
収録物識別子 | 0022-9725 | |||||
ISSN(Online) | ||||||
収録物識別子タイプ | EISSN | |||||
収録物識別子 | 2434-5741 | |||||
書誌情報 |
ja : 経済科学 巻 67, 号 3, p. 53-69, 発行日 2020-03 |
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著者版フラグ | ||||||
値 | publisher |