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不確実性のマネジメント : サービス化の時代における製品創出と事業化
https://doi.org/10.18999/ecos.67.4.61
https://doi.org/10.18999/ecos.67.4.617e647aba-6811-4b43-8693-9ebe58520ef9
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
06_kawasaki-ayako.pdf (2.5 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2020-04-10 | |||||
| タイトル | ||||||
| タイトル | 不確実性のマネジメント : サービス化の時代における製品創出と事業化 | |||||
| 言語 | ja | |||||
| その他のタイトル | ||||||
| その他のタイトル | Managing Creative and Commercial Uncertainty in the Age of Servitization | |||||
| 言語 | en | |||||
| 著者 |
川崎, 綾子
× 川崎, 綾子× KAWASAKI, Ayako |
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| アクセス権 | ||||||
| アクセス権 | open access | |||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Uncertainry | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Servitization | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | New service development | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | New product development | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Commercialization | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Despite existing theories of sustainable competitive advantage most companies in Japan have difficulty attaining such advantage. A transition from the goods economy to the service economy, called "servitization" is underway. Approximately 70 % of Japan's GDP comes from service industries. For companies in Japan to remain competitive they must focus not only on tangible products, but on service aspects of their industry. This paper presents case studies of companies with sustained competitive advantages in the movie industry as a service industry. This presents implications not only for service industries, but for the manufacturing industry, since the movie industry has not only service, but also goods aspects. The case study highlights two viewpoints: uncertainty and organization. Creative and commercial uncertainty can arise from a complex output, combining services and goods. Successful organizations, therefore, must address such uncertainty. This paper identifies two points: (1) Organizations must accept that any service output, especially a new one, may fail. Willingness to embrace creative uncertainty is needed. The key for creating differentiated services is raising ideas of individuals in the organization, rather than buying already successful ones from outside the organization. (2) Commercial certainty can be attained through creating tangible goods from a service output (objectification). | |||||
| 言語 | en | |||||
| 出版者 | ||||||
| 出版者 | 名古屋大学大学院経済学研究科 | |||||
| 言語 | ja | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| ID登録 | ||||||
| ID登録 | 10.18999/ecos.67.4.61 | |||||
| ID登録タイプ | JaLC | |||||
| ISSN（print） | ||||||
| 収録物識別子タイプ | PISSN | |||||
| 収録物識別子 | 0022-9725 | |||||
| ISSN（Online） | ||||||
| 収録物識別子タイプ | EISSN | |||||
| 収録物識別子 | 2434-5741 | |||||
| 書誌情報 |
ja : 経済科学 巻 67, 号 4, p. 61-74, 発行日 2020-03 |
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| 著者版フラグ | ||||||
| 値 | publisher | |||||
