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  1. A400 経済学部/経済学研究科
  2. A400b 紀要
  3. 経済科学
  4. 67(4)

不確実性のマネジメント : サービス化の時代における製品創出と事業化

https://doi.org/10.18999/ecos.67.4.61
https://doi.org/10.18999/ecos.67.4.61
7e647aba-6811-4b43-8693-9ebe58520ef9
名前 / ファイル ライセンス アクション
06_kawasaki-ayako.pdf 06_kawasaki-ayako.pdf (2.5 MB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2020-04-10
タイトル
タイトル 不確実性のマネジメント : サービス化の時代における製品創出と事業化
その他のタイトル
その他のタイトル Managing Creative and Commercial Uncertainty in the Age of Servitization
著者 川崎, 綾子

× 川崎, 綾子

WEKO 98273

川崎, 綾子

Search repository
KAWASAKI, Ayako

× KAWASAKI, Ayako

WEKO 98274

KAWASAKI, Ayako

Search repository
キーワード
主題Scheme Other
主題 Uncertainry
キーワード
主題Scheme Other
主題 Servitization
キーワード
主題Scheme Other
主題 New service development
キーワード
主題Scheme Other
主題 New product development
キーワード
主題Scheme Other
主題 Commercialization
抄録
内容記述 Despite existing theories of sustainable competitive advantage most companies in Japan have difficulty attaining such advantage. A transition from the goods economy to the service economy, called "servitization" is underway. Approximately 70 % of Japan's GDP comes from service industries. For companies in Japan to remain competitive they must focus not only on tangible products, but on service aspects of their industry. This paper presents case studies of companies with sustained competitive advantages in the movie industry as a service industry. This presents implications not only for service industries, but for the manufacturing industry, since the movie industry has not only service, but also goods aspects. The case study highlights two viewpoints: uncertainty and organization. Creative and commercial uncertainty can arise from a complex output, combining services and goods. Successful organizations, therefore, must address such uncertainty. This paper identifies two points: (1) Organizations must accept that any service output, especially a new one, may fail. Willingness to embrace creative uncertainty is needed. The key for creating differentiated services is raising ideas of individuals in the organization, rather than buying already successful ones from outside the organization. (2) Commercial certainty can be attained through creating tangible goods from a service output (objectification).
内容記述タイプ Abstract
出版者
出版者 名古屋大学大学院経済学研究科
言語
言語 jpn
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
ID登録
ID登録 10.18999/ecos.67.4.61
ID登録タイプ JaLC
ISSN(print)
収録物識別子タイプ ISSN
収録物識別子 0022-9725
ISSN(Online)
収録物識別子タイプ ISSN
収録物識別子 2434-5741
書誌情報 経済科学

巻 67, 号 4, p. 61-74, 発行日 2020-03
著者版フラグ
値 publisher
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