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  1. A100 文学部/人文学研究科・文学研究科・国際言語文化研究科
  2. A100b 紀要
  3. 名古屋大学人文学フォーラム
  4. 3

環境広告のなかの自然環境 : 雑誌『日経エコロジー』上の広告(2013-2015)を例に

https://doi.org/10.18999/humfnu.3.467
https://doi.org/10.18999/humfnu.3.467
4032fb19-d423-4c95-8dc0-90aef0882edf
名前 / ファイル ライセンス アクション
humfnu_3_467.pdf humfnu_3_467.pdf (2.4 MB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2020-05-13
タイトル
タイトル 環境広告のなかの自然環境 : 雑誌『日経エコロジー』上の広告(2013-2015)を例に
その他のタイトル
その他のタイトル The Natural Environment in Green Advertising : A Study of Advertising (2013-2015) in Nikkei Ecology Magazine
著者 刘, 顔彦

× 刘, 顔彦

WEKO 98388

刘, 顔彦

Search repository
LIU, Yanyan

× LIU, Yanyan

WEKO 98389

LIU, Yanyan

Search repository
キーワード
主題Scheme Other
主題 環境広告
キーワード
主題Scheme Other
主題 自然環境
キーワード
主題Scheme Other
主題 持続可能な社会
キーワード
主題Scheme Other
主題 環境問題
キーワード
主題Scheme Other
主題 green advertising
キーワード
主題Scheme Other
主題 the natural environment
キーワード
主題Scheme Other
主題 sustainable sosiety
キーワード
主題Scheme Other
主題 environmental problem
抄録
内容記述 In recent years, as Japan pursues the development of a sustainable society, the question of how to deal with environmental problems has become an increasingly important issue. In particular, since 2010 much attention has been focused on how corporations have sought to deal with environmental issues. Green Advertising is a key corporate communication channel not only for sharing information about a company’s environmental measures with advertising audiences but also for raising public environmental awareness. At this point, the connection between people and the natural environment is a significant issue for advertising studies. However, few studies have paid attention to this connection. Therefore, the present study aims to shed light on this issue by investigating the representations of the natural environment in green advertisements in Nikkei Ecology magazine over a three-year period from 2013 to 2015. The investigation of these advertisements reveals the following four characteristics. First, there is a tendency for the natural environment to be represented within cities. This implies that the nature and people live closely together as well as emphasizing that nature is harmless or non-threatening nature for people. Second, the natural environment trend to be represented together with artificial objects. This implies a sense of harmony with nature and the targeting of objects or symbols for protection. Third, the natural environment tends to be represented as primitive nature. This relates to reforestation and people’s desire and utilization of natural power. Finally, there is a tendency of the natural environment to be represented close to satoyama or satoumi areas. This emphasizes the issue of reforestation and defending threatened nature.
内容記述タイプ Abstract
出版者
出版者 名古屋大学大学院人文学研究科図書・論集委員会
言語
言語 jpn
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
ID登録
ID登録 10.18999/humfnu.3.467
ID登録タイプ JaLC
ISSN(print)
収録物識別子タイプ ISSN
収録物識別子 2433-2321
書誌情報 名古屋大学人文学フォーラム

巻 3, p. 467-481, 発行日 2020-03-31
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